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  • FIRM & LIFT: Powerful skin plumping properties contribute to smooth appearance of skin and restore a youthful-looking glow, while key ingredients pure Retinol and Bakuchiol help to visibly tighten the look of sagging skin, fine lines and wrinkles
  • GRANACTIVE RETINOID: More advanced and stable than traditional retinol, it works directly, delivering incredible anti-aging benefits by reducing the look of deep wrinkles, fine lines and discoloration without the irritation
  • ANTIOXIDANT BAKUCHIOL: Natural antioxidant Bakuchiol works to stimulate the skin’s collagen production to reduce the appearance of fine lines and wrinkles and visibly deliver a more supple, tightened, lifted-looking complexion
  • SOOTHING INGREDIENTS: Formulated with Aloe Vera and Vitamins A and C, this multitasking firming serum helps to soothe and improve the look of aging skin
  • GOPURE BEAUTY: Our science-backed formulas deliver products that transform the look of your skin; made with natural botanicals that are active ingredients at clinical levels, 100% cruelty-free and created to be clean, non-irritating, and effective

The goPure Actives Firm & Lift Serum is a powerful serum designed to visibly tighten sagging skin, reduce the look of fine lines and wrinkles, and leave you with a lifted complexion. Packed with key ingredients like pure Retinol and Bakuchiol, this serum is your ticket to firmer, more radiant skin. Experience the transformative power of pure Retinol 2.0.

This advanced form of Retinol has been showing dramatically less irritation while delivering incredible anti-aging benefits. Watch as it diminishes the appearance of deep wrinkles, fine lines, and discoloration, revealing a smoother, more youthful complexion. Unlock the potential of antioxidant Bakuchiol. This innovative ingredient works wonders by stimulating the skin's natural collagen production, reducing the appearance of fine lines and wrinkles. Witness a supple, tightened, and lifted-looking complexion that turns back the clock on aging.

This anti-aging serum is formulated with soothing ingredients that go the extra mile. Aloe Vera and Vitamins A and C work harmoniously to soothe the appearance of inflamed skin and improve the look of dry, aging skin. At goPure Beauty, we're committed to transforming the look of your skin. Our formulas are crafted with premium-grade ingredients, including natural botanicals and pure vitamins. Plus, we take pride in being 100% cruelty-free and our products are created to be clean, non-irritating, and effective. With goPure Actives Firm & Lift Serum, you can trust that you're using a product that cares for your skin and delivers exceptional results.

Orders & Shipping

About Glam Global UK

Glam Global UK is a genuine business registered in England under Glamglobal Ltd  (Company No: 15456055). Our office headquarters is located at GlamGlobal Ltd
27 Old Gloucester Street
London, WC1N 3AX

Order Processing

We process all orders within 1-2 business days at our UK-based warehouse. Unfortunately, we cannot make changes to an order after it is placed. Please ensure all details are correct when checking out.

During high volume periods, processing can take up to 5 business days. You will receive confirmation when your order ships with tracking details to monitor its progress directly via Royal Mail.

Shipping Policies

UK Orders

  • Free standard shipping on orders over £50
  • Delivered by Royal Mail within 5-7 business days

Shipping Details:

  • Origin of Shipments: Some of our products are shipped from our warehouses in the United States or Korea. This allows us to offer you a diverse range of quality products. We want to assure you that all items are carefully selected and undergo strict quality control before dispatch.

  • Estimated Delivery Time: Please allow 7-10 days for delivery, considering the additional time required for shipments from the United States or Korea. This ensures that your orders reach you securely and in excellent condition. Please note any tax from International Delivery is included in your price paid at checkout.

International Delivery to UK Tax:

  • Included in Price: Please note that any tax from international delivery is already included in the price you paid at checkout. This is to provide you with a seamless and transparent shopping experience, and there will be no additional charges upon delivery.

Order Changes: Once an order is placed, we regret to inform you that we cannot make changes to it. Therefore, please double-check all details during the checkout process to ensure accuracy.

International Orders from countries other then the United Kingdom 

  • Shipping fee calculated at checkout based on destination
  • Import duties and taxes may apply upon delivery

Returns Policy

  • 90 day return window
  • Original shipping fees are non-refundable
  • Contact customer service to initiate a return
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