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Achieve a dreamy, diffused glow with the ETUDE Fruity Lip & Cheek Blur Balm – a creamy, multi-use balm that gently melts at fingertip temperature for seamless blur smudging. This versatile 2-in-1 balm tints both lips and cheeks with a fruity flush of colour, creating a soft, velvety finish that blends effortlessly.

Perfect for quick touch-ups or a naturally flushed look, it comes with an adorable heart-shaped puff for precise, buildable application on the go.

🍓 Key Benefits

  • 💋 2-in-1 Lip & Cheek Formula: One product, double the glow

  • 🍑 Melts on Contact: Creamy balm texture melts with finger warmth for smooth blending

  • 🎨 Soft Stain Effect: Gently stains lips and cheeks with a fruity tint

  • 💖 Heart-Shaped Puff: Ideal for light tapping and blur layering on cheeks

  • Natural Blur Finish: Leaves skin and lips looking soft, blurred, and radiant

✍️ How to Use

  1. Using clean fingertips, apply balm to the lips and blend gently.

  2. For cheeks, use the included heart puff or fingertips to tap the colour onto cheekbones.

  3. Build intensity as desired for a subtle or vibrant flush.

  4. Reapply as needed throughout the day for a fresh glow.

💡 Why Choose It?

  • Multi-purpose balm for travel-friendly beauty

  • Creamy-to-powder blur texture that feels weightless

  • Ideal for achieving the trending "soft blur" makeup look

  • Comes in fun, fruity shades that flatter all skin tones

🌍 Why Shop at GlamGlobal.co.uk?

  • ✅ 100% authentic ETUDE and K-beauty products

  • 🚚 Fast, reliable UK & international shipping

  • 💄 Curated for quality, trend, and effectiveness

  • 💌 Dedicated customer care with a satisfaction guarantee


Add a burst of fruity colour to your routine with the ETUDE Fruity Lip & Cheek Blur Balm – 2.3g, available now at GlamGlobal.co.uk – where the cutest beauty trends meet expert curation.

Orders & Shipping

About Glam Global UK

Glam Global UK is a genuine business registered in England under Glamglobal Ltd  (Company No: 15456055). Our office headquarters is located at GlamGlobal Ltd
27 Old Gloucester Street
London, WC1N 3AX

Order Processing

We process all orders within 1-2 business days at our UK-based warehouse. Unfortunately, we cannot make changes to an order after it is placed. Please ensure all details are correct when checking out.

During high volume periods, processing can take up to 5 business days. You will receive confirmation when your order ships with tracking details to monitor its progress directly via Royal Mail.

Shipping Policies

UK Orders

  • Free standard shipping on orders over £50
  • Delivered by Royal Mail within 5-7 business days

Shipping Details:

  • Origin of Shipments: Some of our products are shipped from our warehouses in the United States or Korea. This allows us to offer you a diverse range of quality products. We want to assure you that all items are carefully selected and undergo strict quality control before dispatch.

  • Estimated Delivery Time: Please allow 7-10 days for delivery, considering the additional time required for shipments from the United States or Korea. This ensures that your orders reach you securely and in excellent condition. Please note any tax from International Delivery is included in your price paid at checkout.

International Delivery to UK Tax:

  • Included in Price: Please note that any tax from international delivery is already included in the price you paid at checkout. This is to provide you with a seamless and transparent shopping experience, and there will be no additional charges upon delivery.

Order Changes: Once an order is placed, we regret to inform you that we cannot make changes to it. Therefore, please double-check all details during the checkout process to ensure accuracy.

International Orders from countries other then the United Kingdom 

  • Shipping fee calculated at checkout based on destination
  • Import duties and taxes may apply upon delivery

Returns Policy

  • 90 day return window
  • Original shipping fees are non-refundable
  • Contact customer service to initiate a return